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  • Atlanta rapper Future has collaborated with artists such as Ludacris and Kelly Rowland.

    Atlanta rapper Future has collaborated with artists such as Ludacris and Kelly Rowland.

"The New York Times" says, “He’s something beyond mere rapping or even singing—he’s an original.” Navvadius Cash, better known today as rapper and MC Future, was just a teen when his cousin Rico Wade, a producer for acts including OutKast, TLC and Goodie Mob, took him under the wings of his hip-hop collective, The Dungeon Family. Future credits his mentors in Dungeon Family with teaching him the ropes of writing and his cousin with demonstrating an invaluable business ethos. “I learned so much from him,” he says. “I learned from his leadership. In order to be a leader, you have to start your own movement.”

The foundation gained from the pros, combined with a natural talent and love of words (Future confesses to a love of Shakespeare), propelled the rapper’s career forward quickly. He wrote the hit “Racks” for YC and released his own series of mixtapes in 2010 and 2011, including "Dirty Sprite" and "True Story," generating considerable buzz in the influential Atlanta rap and hip-hop community. The single “Tony Montana,” which Future wrote in homage to Al Pacino’s "Scarface" character, became a club favorite. Then in fall 2011, L.A. Reid, who had originally co-founded LaFace Records in Atlanta, signed Future to Epic Records. His first full-length studio effort, "Pluto," was released in spring 2012 to considerable critical acclaim and included a Drake remix of “Tony Montana” and “Magic” featuring T.I. A follow-up mixtape, "Future Presents F.B.G. the Movie," showcased his fluid style, wordsmithery and mastery of digital effects.

In demand, he has recently collaborated with artists including Ludacris, Diddy, Kelly Rowland and Rihanna. He co-wrote “Body Party,” the spring 2013 single from R&B superstar, fellow Atlantan and love interest Ciara’s upcoming album. Clearly on an artistic and commercial roll, Future promises “more substance, more passion” for his second album, "Future Hendrix," in the works for release later in 2013.